Joe Cowman

Your Strategy Partner
for Organic Growth

I identify opportunities, build processes and add value to your business through Search Engine Optimisation.

Valitas website coming soon.

Recent Work

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+108 1st Page Keywords

After a Website and CMS Migration for a DTC ecommerce brand, we built Content Hubs for all product categories; increasing 1st Page Keyword Rankings from 4 to 112 within 12 months.

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+2,000 Signups

Following the launch of a brand new online tool suite, our SEO strategy generated over 2,000 new signups in 5 months by working on Content Strategy, Link Building and Technical SEO.

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+664% Organic Revenue

Product Category Optimisation and Internal Linking Strategy resulted in an online industrial retailer's Monthly Organic Revenue increasing from approx. £2000 to £22,000 in 9 months.


Starting as an apprentice in 2016, my skills in SEO began as a copywriter learning all things digital and experimenting with website development.

By 2023, my experience in delivering SEO strategies, both in-house and agency side, led me to manage teams and oversee the growth of countless websites in a wide variety of industries, from local traders to international businesses.

Over the course of 4 years around SEO, Website Development, PR, Social Media, and PPC, I accumulated a range of skills to take me from a Digital Marketing apprentice to an experienced SEO Executive and Freelancer.

  • Maternity Cover for SEO Manager at a National Brand as part of an 18-person marketing department.
  • Head of SEO for a startup marketing agency, managing a 17-person SEO team and approx. £1.2million in annual SEO contracts.
  • Head of SEO for the UK’s largest Link Building & White Label SEO agency

After taking on ad-hoc freelance work since 2020, I launched as a full-time self-employed SEO Consultant in November 2023. 

I currently work with local businesses, nationwide brands and other specialist agencies to provide bespoke SEO services tailored to their needs.

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SEO Audits

Ideal for any curious website owner, an SEO audit identifies areas for improvement. A strategic roadmap is then formulated to outline a plan of action and the workflow priorities.

Overview Audit – £500 

Receive a comprehensive overview of your domain’s performance and understand the key focus areas to drive performance.

Advanced Audits – from £600 each

(per 1000 URLs, capped at £6,000)

  • Content Audit  – Identify weak content and low-hanging fruit with detailed performance analysis.
  • Technical Audit – Investigate crawl errors and indexability issues and receive a list of priorities.
  • Backlink Audit – Inspect how your domain’s performance is influenced by your inbound link profile.
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Managed SEO

For ambitious businesses, a managed SEO project involves ongoing strategy, project management and implementation as part of a pre-agreed monthly package.

All pricing is subject to project size and a bespoke proposal.*


Starter – £550pm

Premium – £850pm


Starter – £1,800pm

Premium – £3,200pm


Starter – £2,500pm

Premium – £4,000pm


Starter – £3,000pm

Premium – £5,000pm

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White Label SEO

If you’re all too familiar with bottlenecks and backlogs, you can seamlessly supplement your projects with industry-leading SEO procedures.

Ad-Hoc Consultancy Services 

from £400 per day

  • Keyword Research
  • Topic Maps
  • Content Strategy
  • Link Building Strategy
  • Link Building Services
  • SOP Development
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SEO Training

As SEO evolves relentlessly, presentations and Q&A workshops will equip in-house teams and entry-level SEOs with the knowledge they need to adhere to best practices.

Guidance & Walkthroughs

from £100 per hour

  • Presentations
  • Workshops
  • Q&A Sessions


SEO101.Club coming soon.

Get in touch